Master's in Marketing Management and Digital at ESSEC Business School: Curriculum, Experience, and Outcomes

https://www.youtube.com/watch?v=hraMjzN-dxA

Key Takeaways

• The Master in Marketing Management and Digital (MMD) is a one-year specialist program focused on digital marketing, luxury, and sustainability.

• The program is positioned to address shifts in consumer behavior driven by digitalization and global market growth.

• QS ranks the program second worldwide, and the school holds triple-crown accreditation.

• Learning combines analytical digital skills with luxury brand strategy through applied projects and industry exposure.

• Graduates report strong early career outcomes, including rapid employment timelines and global role placement.

• Admissions emphasize academic readiness and demonstrated motivation for a marketing career; GMAT is optional.

Marketing Context and Program Rationale

The program is framed against a marketing landscape shaped by continuous digital engagement, evolving consumer expectations, and the growth of global markets, particularly in Asia. Marketing roles are described as requiring a combination of digital expertise, brand strategy capabilities, and understanding of sustainability considerations.

The Master in Marketing Management and Digital is positioned as a response to these conditions, preparing students for leadership roles in contemporary marketing environments.

Institutional Profile and Recognition

The program is delivered by ESSEC Business School, described in the transcript as holding triple-crown accreditation, a distinction held by a small percentage of business schools globally. This accreditation is presented as signaling international recognition and academic quality.

According to the transcript, QS ranks the Master in Marketing Management and Digital as the second-ranked marketing program worldwide. This ranking is cited to contextualize the program’s standing within the global marketing education landscape.

Program Focus and Academic Mission

The program is presented as a specialist degree rather than a general marketing qualification. Its stated focus rests on three core pillars: digital marketing, luxury brand management, and sustainability. The curriculum is designed to develop both analytical capabilities and strategic brand-building skills relevant to high-value consumer markets.

Structure and Academic Timeline

The program follows an intensive one-year format. Students begin with core foundations before progressing into specialized coursework and a digital marketing challenge.

A mandatory four- to six-month internship concludes the program. This internship is described as a transition point between academic study and full-time employment.

Learning Approach and Industry Exposure

Teaching emphasizes applied learning. Students work on real-world business challenges for established companies, participate in international study trips, and engage with luxury brands through site visits and executive-led sessions.

Industry exposure includes interactions with organizations and brands such as luxury houses and consumer-facing global firms. Students also participate in practical training using widely adopted digital platforms and tools, including social media and analytics ecosystems.

Career Outcomes and Employment Data

Career outcomes are highlighted as a key feature of the program. According to the transcript, 71% of graduates secure employment within three months of graduation.

The reported average starting salary is approximately $70,000. Graduates enter roles across the luxury, consumer goods, technology, and consulting sectors.

International mobility is emphasized, with 79% of graduates reported to hold roles with an international component. This reflects the global orientation of the curriculum and employer base.

Employers referenced in the transcript include major luxury groups, consumer brands, and multinational firms, indicating demand for graduates across multiple industries.

Career Support

Career services are described as an integral part of the student experience. Support includes guidance for securing internships and assistance with full-time job placement following graduation.

Admissions Profile and Requirements

Applicants are expected to hold a bachelor’s degree and demonstrate strong academic performance. The program places emphasis on motivation and commitment to a career in marketing.

Standardized tests such as the GMAT are not required but may strengthen an application if submitted.

Tuition and Financial Support

Tuition fees for the 2025 intake are listed in Singapore dollars, as stated in the transcript. The school offers scholarships and additional financing options intended to support qualified candidates from diverse financial backgrounds.